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Module: 1. AAU Agency/Module 1 - Mindset Tracking 10
Lesson: 10. Getting New Digital Marketing Clients Mindset
Duration: 08:12
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--- TIMESTAMPS ---
[00:00 -> 00:05] Today we're talking about how to get new clients for a digital marketing agency. Let's get started.
[00:05 -> 00:12] Now this tactic or should I say strategy a lot of people aren't going to like and the reason is is because
[00:12 -> 00:18] It's not what you want to hear. Most people will fail at starting a digital marketing agency
[00:18 -> 00:26] because they don't understand how to get new clients and we're not talking about strategies such as you know using Facebook or
[00:26 -> 00:28] Google Ads or
[00:28 -> 00:35] Social media or whatever it might be we are talking about the fact that they will fail because they don't follow through
[00:35 -> 00:36] They want it to be easy
[00:36 -> 00:40] They want it to they want to be able to do it in their sleep and yes
[00:40 -> 00:44] There are tactics that you can use to go out there and find new clients
[00:44 -> 00:49] But most of them cost money and for new digital agency owners sometimes
[00:49 -> 00:54] You know huge pile of cash or resources just isn't in the cards
[00:54 -> 00:59] So in getting clients for a digital marketing agency, it takes work if you don't have the cash
[00:59 -> 01:02] It's gonna take you some work. It's going to take you some time
[01:02 -> 01:07] You have to figure out what's going to work for you and you alone
[01:07 -> 01:14] What works best for you may not work best for me and the reason is is because maybe you do a tactic that I can't stand or I'm not
[01:14 -> 01:21] comfortable with maybe you find that something else works better for you and your lifestyle and your mentality and how you sell
[01:21 -> 01:28] It's going to be different for everyone. There is not one tactic that will work for every digital marketing agency
[01:29 -> 01:30] So real quick
[01:30 -> 01:36] I want to go through a list of some of the things that you should do or not do when starting your digital marketing agency
[01:36 -> 01:40] So number one kill off shiny objects
[01:40 -> 01:47] You hear people talk about shiny object syndrome all the time and that's because it's real people will try something
[01:47 -> 01:51] And it doesn't work after five minutes and they will just throw it away and be like it doesn't work
[01:51 -> 01:54] Well, they might see a Facebook ad about hey
[01:54 -> 01:59] Try this new tactic and get a hundred clients for your business tomorrow and they will jump at it
[01:59 -> 02:05] Be like you know what that's gonna work for me. So get away from shiny objects stick with a plan
[02:05 -> 02:10] Another thing that was brought up in Joel's presentation is he talks about setting yourself a contract
[02:10 -> 02:14] You're not going to build your entire digital agency in one day
[02:14 -> 02:24] But to build an agency takes consistency it takes momentum. So set yourself a 30 60 90 day contract saying
[02:24 -> 02:33] I'm going to stick with this. I'm going to do just this for 60 days stick with that contract for that 60 or 90 day period
[02:33 -> 02:39] No deviation you are going to get knocked down and that's why if you start a digital agency
[02:39 -> 02:44] You need to know that it's do you get back up or not next?
[02:44 -> 02:49] Trust the process if you think you can't or that you won't work
[02:49 -> 02:55] Guess what you've already lost if you can't master your negative thoughts or your own will
[02:55 -> 03:00] You are not going to be able to master your business next if you are over analyzing
[03:01 -> 03:07] Stop you've heard the term analysis paralysis and that's because it's a real thing it happens
[03:07 -> 03:13] People will sit there and analyze it all day. Why isn't this working? Do I suck? Am I not a good business owner?
[03:13 -> 03:16] This isn't gonna work for me. What else can I do?
[03:16 -> 03:20] Just stop the important thing is you need to take action
[03:20 -> 03:26] But you need to be consistent if the first time somebody tells you know you're gonna run away
[03:26 -> 03:29] You are not going to be a successful agency owner
[03:29 -> 03:35] You need patience you need results and you need to see your own actions
[03:35 -> 03:43] You need to see that you are consistent that you are working at it, which will breed results next at the beginning
[03:43 -> 03:48] You will see a lack of success. It's happened with every single agency owner
[03:48 -> 03:54] I know the right that I've ever spoken to because if it was easy everybody would do it
[03:54 -> 03:59] You're not going to start out in the first day land two or three four clients because you don't have any experience
[03:59 -> 04:04] You don't know how to talk to those clients. You don't know what you don't know that
[04:04 -> 04:06] That comes from experience
[04:06 -> 04:13] I'm not saying that it takes 12 months to get experience because it doesn't but you know what you're gonna have more experience tomorrow
[04:13 -> 04:19] Then you have today the key is to keep moving forward build on what you did yesterday
[04:19 -> 04:24] Learn from the mistakes you made yesterday. You are going to make mistakes
[04:24 -> 04:28] You're going to make a lot of mistakes. You're going to lose clients
[04:28 -> 04:30] Which in essence is you're losing revenue
[04:30 -> 04:32] These cannot be looked at as mistakes
[04:32 -> 04:37] You need to look at them as learning opportunities if you sit here and dwell on all the mistakes
[04:37 -> 04:43] You made in the past with your business. You are just going to stop you need to look at you know what?
[04:43 -> 04:50] I learned a lot from that and I've changed it and it shows next those who are willing to stick it out
[04:50 -> 04:53] We'll see more results if you're sending cold emails
[04:53 -> 04:59] Do you think that those are gonna work on the first one two or three that you send if you're cold calling people?
[04:59 -> 05:04] Do you think that that's gonna happen for you overnight if you make a video about your products?
[05:04 -> 05:07] Do you think that's going to bring in a hundred people tomorrow?
[05:07 -> 05:13] Everybody has a voice you need to find your own voice in your own style when it comes to selling to clients
[05:13 -> 05:19] You have to trust yourself. You have to trust the process next is the daily affirmation
[05:21 -> 05:26] Every day you need to wake up with one task in mind say something like you know what today
[05:26 -> 05:32] I'm going to reach out to a hundred companies today. I'm gonna talk to 25 people today
[05:32 -> 05:37] I'm gonna get one new client and hold yourself to it if you don't say that in the morning
[05:37 -> 05:42] You are not going to accomplish that by the end of the day before I started my own businesses
[05:42 -> 05:44] I actually worked for an ATM company
[05:44 -> 05:48] We sold cash machines and it was all by cold calling
[05:48 -> 05:55] We literally would get a sheet of phone numbers and we would just dial dial dial all day every day the goal was to hit
[05:55 -> 06:00] 150 calls by the end of the day now did that happen every day?
[06:00 -> 06:02] Absolutely not because you might get somebody on
[06:03 -> 06:06] For sale and that sale could take an hour hour and a half
[06:06 -> 06:13] But you know what you were building momentum and there's numbers that follow it the more people you reach out to the more people
[06:13 -> 06:20] Who are going to say yes in last but this one might be the most important and I want to show you a little diagram here
[06:20 -> 06:24] But if you're not working towards getting new clients stop
[06:25 -> 06:33] Stop and go back to that point and go get more clients when building an agency the first thing and obviously the most important thing is
[06:33 -> 06:36] Getting new clients that's step A
[06:37 -> 06:42] Step B could be like an onboarding process step C could be set up
[06:42 -> 06:45] Maybe D is optimization whatever it might be
[06:46 -> 06:53] But this is the most important step and I hope you also notice how much distance between A and B and then B to see
[06:53 -> 06:58] C to D and so on A to B is the hardest part of your agency
[06:58 -> 07:01] It's the one that is going to be the most difficult for you
[07:01 -> 07:05] It is also the one that is going to give you the most resistance
[07:05 -> 07:12] But notice just how much easier the steps get how much smaller they get A to B is the hardest
[07:13 -> 07:18] Everything after that comes much easier if you can master A to B
[07:19 -> 07:22] You are going to have some unbelievable success
[07:22 -> 07:26] But you have to trust the process if you don't get a client today
[07:27 -> 07:30] Go out and get a client tomorrow if you don't get a new client tomorrow
[07:31 -> 07:39] Go out and get a client the next day set that daily affirmation or that time period that you are going to just put your head down and
[07:39 -> 07:43] Go go go I struggle with this for years in my agency
[07:43 -> 07:48] But when I did it I was able to double and I'm not talking about an agency that just started my agency
[07:48 -> 07:50] I've been running for four years
[07:50 -> 07:53] I had been able to double my business in
[07:54 -> 07:56] 45 days by following this process
[07:57 -> 08:03] Now I know that this is not any tactics so to speak about how to get new clients for your digital agency
[08:03 -> 08:08] But this is probably one of the most important things when starting out is your mindset
[08:09 -> 08:11] Get your mindset and your business will follow

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--- FULL TRANSCRIPT ---
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Today we're talking about how to get new clients for a digital marketing agency. Let's get started. Now this tactic or should I say strategy a lot of people aren't going to like and the reason is is because It's not what you want to hear. Most people will fail at starting a digital marketing agency because they don't understand how to get new clients and we're not talking about strategies such as you know using Facebook or Google Ads or Social media or whatever it might be we are talking about the fact that they will fail because they don't follow through They want it to be easy They want it to they want to be able to do it in their sleep and yes There are tactics that you can use to go out there and find new clients But most of them cost money and for new digital agency owners sometimes You know huge pile of cash or resources just isn't in the cards So in getting clients for a digital marketing agency, it takes work if you don't have the cash It's gonna take you some work. It's going to take you some time You have to figure out what's going to work for you and you alone What works best for you may not work best for me and the reason is is because maybe you do a tactic that I can't stand or I'm not comfortable with maybe you find that something else works better for you and your lifestyle and your mentality and how you sell It's going to be different for everyone. There is not one tactic that will work for every digital marketing agency So real quick I want to go through a list of some of the things that you should do or not do when starting your digital marketing agency So number one kill off shiny objects You hear people talk about shiny object syndrome all the time and that's because it's real people will try something And it doesn't work after five minutes and they will just throw it away and be like it doesn't work Well, they might see a Facebook ad about hey Try this new tactic and get a hundred clients for your business tomorrow and they will jump at it Be like you know what that's gonna work for me. So get away from shiny objects stick with a plan Another thing that was brought up in Joel's presentation is he talks about setting yourself a contract You're not going to build your entire digital agency in one day But to build an agency takes consistency it takes momentum. So set yourself a 30 60 90 day contract saying I'm going to stick with this. I'm going to do just this for 60 days stick with that contract for that 60 or 90 day period No deviation you are going to get knocked down and that's why if you start a digital agency You need to know that it's do you get back up or not next? Trust the process if you think you can't or that you won't work Guess what you've already lost if you can't master your negative thoughts or your own will You are not going to be able to master your business next if you are over analyzing Stop you've heard the term analysis paralysis and that's because it's a real thing it happens People will sit there and analyze it all day. Why isn't this working? Do I suck? Am I not a good business owner? This isn't gonna work for me. What else can I do? Just stop the important thing is you need to take action But you need to be consistent if the first time somebody tells you know you're gonna run away You are not going to be a successful agency owner You need patience you need results and you need to see your own actions You need to see that you are consistent that you are working at it, which will breed results next at the beginning You will see a lack of success. It's happened with every single agency owner I know the right that I've ever spoken to because if it was easy everybody would do it You're not going to start out in the first day land two or three four clients because you don't have any experience You don't know how to talk to those clients. You don't know what you don't know that That comes from experience I'm not saying that it takes 12 months to get experience because it doesn't but you know what you're gonna have more experience tomorrow Then you have today the key is to keep moving forward build on what you did yesterday Learn from the mistakes you made yesterday. You are going to make mistakes You're going to make a lot of mistakes. You're going to lose clients Which in essence is you're losing revenue These cannot be looked at as mistakes You need to look at them as learning opportunities if you sit here and dwell on all the mistakes You made in the past with your business. You are just going to stop you need to look at you know what? I learned a lot from that and I've changed it and it shows next those who are willing to stick it out We'll see more results if you're sending cold emails Do you think that those are gonna work on the first one two or three that you send if you're cold calling people? Do you think that that's gonna happen for you overnight if you make a video about your products? Do you think that's going to bring in a hundred people tomorrow? Everybody has a voice you need to find your own voice in your own style when it comes to selling to clients You have to trust yourself. You have to trust the process next is the daily affirmation Every day you need to wake up with one task in mind say something like you know what today I'm going to reach out to a hundred companies today. I'm gonna talk to 25 people today I'm gonna get one new client and hold yourself to it if you don't say that in the morning You are not going to accomplish that by the end of the day before I started my own businesses I actually worked for an ATM company We sold cash machines and it was all by cold calling We literally would get a sheet of phone numbers and we would just dial dial dial all day every day the goal was to hit 150 calls by the end of the day now did that happen every day? Absolutely not because you might get somebody on For sale and that sale could take an hour hour and a half But you know what you were building momentum and there's numbers that follow it the more people you reach out to the more people Who are going to say yes in last but this one might be the most important and I want to show you a little diagram here But if you're not working towards getting new clients stop Stop and go back to that point and go get more clients when building an agency the first thing and obviously the most important thing is Getting new clients that's step A Step B could be like an onboarding process step C could be set up Maybe D is optimization whatever it might be But this is the most important step and I hope you also notice how much distance between A and B and then B to see C to D and so on A to B is the hardest part of your agency It's the one that is going to be the most difficult for you It is also the one that is going to give you the most resistance But notice just how much easier the steps get how much smaller they get A to B is the hardest Everything after that comes much easier if you can master A to B You are going to have some unbelievable success But you have to trust the process if you don't get a client today Go out and get a client tomorrow if you don't get a new client tomorrow Go out and get a client the next day set that daily affirmation or that time period that you are going to just put your head down and Go go go I struggle with this for years in my agency But when I did it I was able to double and I'm not talking about an agency that just started my agency I've been running for four years I had been able to double my business in 45 days by following this process Now I know that this is not any tactics so to speak about how to get new clients for your digital agency But this is probably one of the most important things when starting out is your mindset Get your mindset and your business will follow

